Welcome to the Nationwide Open House (NOHW) 2012 page for GAR members! Please bookmark this page and re-visit it frequently to read updated news and to download tactics (flyers, etc.) as they are added.
The Event
Nationwide Open House Weekend will be held April 28-29, 2012. To be successful, this event must be a partnership between GAR, local boards, our brokers and our individual members. Our goal is to invite the public to come out and take a look at their local housing market. They will be assured that they can visit the open houses with no pressure to purchase, and that the REALTOR® on duty will be happy to answer their questions about the home buying and selling process.
At best, we hope this event leads to several closings around the state for our members. At the very least, we hope this will enable you to meet with individuals who come to view your listing so that they may be added to your contact database and potentially become future clients. Here is the role of GAR, the agent and the broker in this event:
GAR will provide:
• Publicity via press releases, news media pitches, social media, etc.
• A Web site for consumers,
http://www.openhousegeorgia.org/, that educates consumers on buying and selling a home and why they should use a REALTOR®, as well as include helpful links and information about NOHW.
• A limited amount of Realtor "R" balloons for each local board (balloons will be available at the local board after April 10)
Members are encouraged to:
• Identify 1-2 listings in which to hold an open house on either or both days of the event weekend.
• Promote NOHW through their contact database – Web site, newsletters, social networks, blogs, etc.
• If you regularly purchase ads in print or electronic media, mention your Open House weekend in the ads you run in the week prior to the event, complete with location details.
Brokers are encouraged to:
• Provide helium tanks so that their agents can inflate the blue REALTOR® balloons throughout Open House weekend.
• Review tips for holding a successful open house as well as safety tips during open houses with their agents during sales meetings.
• If your firm regularly purchases print or electronic media, mention your agents’ participation in the Statewide Open House event in the ads you run in the week prior to the event – provide addresses for each listing if space allows.
Nationwide Open House Images
